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7 Attention-Grabbing Car Dealership Marketing Ideas
While most car sales are still being done in person at dealerships, there is a lot more that goes into the customer journey before a prospective buyer even sets foot on a car lot. From their preliminary searches online to their first impression of your dealership from the highway, it’s important for automotive dealers to understand the ways customers research and make car buying decisions in order to effectively market their vehicles.
How you go about
car dealership marketing is crucial for the success of your business. Online advertising is becoming more and more crucial (and competitive), as a Google search is the first step most people take when they decide it’s time for a new vehicle. You also can’t ignore more traditional forms of advertising, from good old-fashioned networking to ensuring that your business’s reputation and outside appearance is top-notch. In order to bring in leads that your sales team can turn into buyers, you have to gain the trust of the consumer before they even step foot in the door. For tried-and-true ways to drive more automotive sales this year, read our curated list of top car dealership marketing ideas.
- Maintain an Active Social Media Presence
Everyone and their grandmother has a social media account of some kind, so it would be a bad idea to ignore this avenue in your search for customer interaction and engagement. Keeping an active social media presence not only shows prospective customers that your company is flourishing, but also gives them an almost behind-the-scenes look at what you’re offering. Great content ideas include how-to videos, question and answer segments, and live videos advertising new products. It may even be worth your time to invest in hiring a company to handle your social media for you. These companies know the ins and outs of social media engagement and how to attract target audiences to your page. - Increase Online Visibility with Search Engine Optimization (SEO)
Today, hundreds of new websites are created every hour, making the sheer volume of online competitors an ever-growing issue for businesses. To make your website stand out from the crowd, Search Engine Optimization techniques will help improve your website’s chances of appearing on the first page of search engine results. Studies have shown that internet users don’t pay much attention to results beyond the first page, so using SEO techniques can help put your business in front of potential customers. Make sure that your website loads quickly and is organized for the easiest customer experience possible. Add blogs to your website that contain information about services and products customers are searching for, and make sure that your website content is relevant and easy to read. If you’re still not seeing the website traffic you’d like, consider hiring a digital marketing agency to optimize your website, and you’ll see the clicks start pouring in! - Reach Customers with Targeted Email Marketing Campaigns
Email marketing remains one of the best ways to reach new customers and enhance your customer retention rate. While you don’t want to bombard people with so many emails that they block you, specific, targeted email marketing campaigns can work wonders for your business. Emails are a great way to send out discount offers to remind customers they are due for service, get input with brief surveys, and keep your business front-of-mind. - Get Active in the Community
Building your brand’s reputation goes beyond just your average star rating online. While Google reviews are important, it’s equally as important to show your community that you care about them. People are much more likely to buy from a company they feel a personal connection to, so a car dealership that goes out of its way to support and interact with the local community will have an automatic leg-up. Set an annual budget for donations and give to local causes you feel strongly about. In recognition of your contribution, many organizations will include your name or logo in their event programs, banners, or websites, increasing your company’s visibility and showing people that your car dealership is more than just a business, but a trusted community partner. - Network with Other Business Leaders
Something that goes hand in hand with your brand’s reputation is brand awareness. Partnering with local businesses is a great way to bolster your community presence. Network with auto repair shops (if your dealership doesn’t offer service) as well as other car-related businesses like auto parts stores, car washes, or paint shops. Come up with ways to advertise both your business and theirs, and encourage mutual promotion and support. Send customers their way, and they’ll likely send customers back to you. Building brand awareness is huge for when you want to target people who are not in the market for a car just yet, but who will be eventually. With high brand awareness in your community, prospective customers will be much more likely to think of your dealership first when the time comes to buy a new car. - Compel Shoppers with Unique Deals and Offers
For any business to edge out the competition, it’s important to show customers the ways your company is not like everyone else’s. You might consider creating a slogan, mascot, or other unique feature to help get people’s attention. Anything that makes you different or better than other companies is something to brag about, so put your thinking cap on to come up with ways to advertise your unique qualities. One of the best car dealership marketing ideas is to offer unique deals that no one else is offering. Offer a discount for first-time customers or a deal on services like oil changes. Offers like limited-time deals and promotions can help create incentive and a sense of urgency for people to buy with you now instead of with another company later. - Draw in Prospective Customers with Vibrant Balloon Displays
You might think you don’t have a lot of options when it comes to decorating your car lot or making your showroom shine, but that’s not the case. Durable balloon displays have seen a big surge in recent years as they create long-lasting, impactful decorations. Because they are made of plastic instead of traditional latex or mylar materials, these balloons can last for months at a time and are resistant to extreme temperatures, wind, and rain.
Their durability makes them perfect for both indoor and outdoor displays, and they add a festive and color element to your showroom or lot. The best thing about these balloon displays is that they can be customized to your needs as well as switched out easily for holidays and special occasions. For an eye-grabbing car dealership marketing idea that customers will love and employees will appreciate, consider purchasing reusable balloon displays like those from Balloon Innovations.
Let Balloon Innovations Handle
Your Dealership Display Needs
For
dealership showroom displays that put you miles ahead of the competition, Balloon Innovations has everything you need. We sell sign balloons, ground pole kits, light pole balloon displays, and more for companies looking to upgrade their balloon and banner displays. Our car dealership marketing service is an easy, convenient solution to keeping your showroom and car lot looking bright and festive all year round. For one monthly fee, we will come in and set up your balloon displays as well as offer free, fast replacements. When it’s time to switch out the balloons, either due to age or for a new color scheme or event, we’ll take care of that too, so all you have to do is sit back, relax, and watch customers flood in. Interested in our car dealership services? Give us a call today! 800-970-8994
